R.I.P - 2015
Adovaldo José Fonseca
"A person only dies when his name is spelled for the last time"
This project is dedicated to my grandfather and best friend.
To create the symbol I used the shape builder tool (illustrator tool) and this grid.
The mark is the combination of my grandfather initials. A bold and strong symbol, communicating confidence and reliability.
Kerning is the manual adjustment of the distance/space between characters, method to make the typography visually balanced and pleasant.
Pattern system to support the brand identity.
